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The date of this event got changed three times. The first date was November 7th and got switched to October 31st. There were so many great design ideas to coordinate this fundraiser with Halloween. But then it got changed to October 24th. Those ideas got scrapped.
To help their front office, I switched the red trees to gold leaves to avoid any possibility of sending out the wrong flyer by email.
That meant the gold flyer needed to be adjusted to accommodate an additional number to the headline.
The was the first time the church had used a QR Code linked to their webpage.
The church met their budget goals a month early with a surplus of $30,000 because of my digital media blitz with Facebook posts, email flyers and posters. The day the Pledge Drive ended on October 24th, only a handful of Parishers had not sent in their pledge cards. The Vestry budgeted for the next fiscal year on time because of the surplus.
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